Presented by Dove and the CROWN Coalition
National CROWN Day is a special holiday commemorating the inaugural signing of the first CROWN Act legislation in California on July 3, 2019, to “Create a Respectful and Open World for Natural Hair.”
National CROWN Day, also known as Black Hair Independence Day, returned for the third year kicking off on June 26th during the 2022 BET Awards weekend and continued the countdown daily to the Essence Festival weekend in NOLA, leading up to the star-studded CROWN Awards ceremony that took place on July 3rd!
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June 27: How It All Started
This conversation was about everything CROWN, from the premises of The CROWN Act and its current status nationally to the celebration of CROWN Day and its true meaning.
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June 29: Hair Discrimination in the Workplace
This conversation tackled hair discrimination and grooming policies in the workplace and how particular workplace policies aren’t beneficial to Black natural hair, and the state of Black hair embedded in our society.
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July 1: Conversation with CROWN Mural Artist
This conversation was about the mural reveal in New Orleans and the correlation of CROWN in all art forms, and The CROWN Act’s impact on the people of New Orleans and Louisiana.
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July 1: CROWN Mural Reveal
In partnership with the New Orleans Mayor’s office and the Arts Council New Orleans, Dove, and the JOY Collective revealed a commissioned a custom mural inspired by the CROWN movement by a local artist, Journey Allen.
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July 2: Wealth & Power Stage
Empowering the Next Generation with the CROWN Movement
A panel discussion during Essence Festival at the New Orleans Ernest N. Morial Convention Center featured Tabitha Brown, Esi Eggleston Bracey, and Dre Brown.
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July 3: 2nd Annual CROWN Awards
We honored Black women and girls who have impacted community, entertainment, and the advancement of Black beauty.
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July 3: The Black Hair Experience
We were in LA, Austin, and Atlanta for an interactive block party experience celebrating the diversity and beauty of Black hair in celebration of CROWN Day.
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July 5: CROWN Swim Clinic
In partnership with Tankproof, Dove sponsored a swim clinic event for young Black boys and girls located in Louisiana to advance access and equity through swimming.
The 2nd Annual CROWN Awards was the signature event of the weekend!
In 2022, the star-studded event took place LIVE in New Orleans, honoring Black women paving the way with contributions to culture, community, entrepreneurship, entertainment, and the advancement of Black beauty.
Honorees & Presenters
Cast of Tyler Perry's Sistas
KJ Smith, Novi Brown, Mignon Von, Ebony Obsidian, and Crystal Renee
New Orleans Legends
Civil Rights Activists Gail Etienne, Leona Tate, and Tessie Provest
CROWN Conversations
Virtual engagement and community connections that lead up to National CROWN Day on @TheCrownAct IG LIVE daily!
Socialize With Us
Customize this easy-to-use image filter and share it on social!
Celebrate Black Hair Independence and help raise awareness of hair discrimination by using the CROWN filter and sharing your story using #PassTheCROWN
Search your favorite social media platforms using #TheCROWNAct and #PassTheCROWN and share these special GIFs
Join the Movement By Taking Take These Two Steps
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Email Your Federal Legislator
At the click of a button, you can tell your senator that you want them to #PassTheCROWN!
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Sign the Petition
The work won’t stop until The CROWN Act is a Federal law and your signature can help get us there!
Follow Our Journey @thecrownact
