Dove Highlights Hair Discrimination in Latest Purpose-Driven Effort

 
 

YAHOO! Finance -- Dove has debuted a short film that depicts the experience of Black girls and women who face discrimination based on their hair, per a press release. "As Early As Five” depicts three scenarios from elementary school to high school and into adulthood, all inspired by real-life events. The beauty brand is using the campaign to raise awareness for CROWN (Creating a Respectful and Open World for Natural Hair) Act legislation to make race-based hair discrimination illegal. The act, which would help protect an estimated 2.3 million Black children nationwide, is the law in 14 states and 34 municipalities. Read more.

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Florida Bill That Would Ban Hair Discrimination Against Black People Poised to Fail 3rd Time

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Dove Launches ‘As Early As Five,’ Urges CROWN ACT In Remaining States